Interview with
Ms. Yasmina Rauber
Founder
First of all Yasmina, could you tell our readers a little about your background. There are many coaches out there so to speak. Why did you become one?
I began my career in Trading & Shipping in 1995. At the time, I was often the only woman in the room —an ambitious professional determined to become a trader. As I advanced in my career, I became increasingly aware of the biases held by some members of management.
Back then, the industry was dominated by men’s clubs, with very few spaces for women to connect, grow, or be heard. When the opportunity arose, I made a conscious effort to build a team of women in my office. This allowed me to coach and mentor several young women—a role I deeply enjoyed. Sharing knowledge, offering support, and truly listening to others has always been a source of fulfillment for me.
Later, I was honored to be appointed President of the Swiss chapter of WISTA (Women’s International Shipping & Trading Association). We started with just 14 women; by the time I stepped down 6 years later, we were a network of 130. That growth clearly reflected how important and needed this kind of initiative was at the time. I poured my energy and passion into ensuring that women in the industry were taken seriously and had a seat at the table.
During that period, I also benefited from the guidance of my own coach, and I experienced firsthand the transformative power of coaching. That experience sparked my desire to become a coach and trainer myself.
You have obviously found a blank spot in the market for leadership training. Can you tell our readers more about what you found lacking?
As I climbed the corporate ladder, I quickly realized there were very few women to look up to. During my time as Managing Director of an ethanol trading company in Geneva, I participated in several management training programs. However, I was consistently the only woman in the room—and the trainers were always men.
Over time, I came to understand that my leadership style differed significantly from that of many of my male colleagues. It was more feminine in nature: my values served as my constant guide. I led with empathy, remained approachable, and focused on finding solutions rather than engaging in confrontation.
When I became a mother —later in life— I felt a strong desire to share tools and support that I myself had never had access to. I set out to create a program where women could cultivate peace of mind, self-confidence, and work-life balance—without ever having to compromise on their ambition.
I see from your introduction that you particularly support women in shipping to find their way. Please describe some of the obstacles that you have found them facing—especially since we claim (in some countries at least) to have equal opportunities.
Today, we are seeing more initiatives aimed at attracting and supporting women in the workplace, which is a welcome and much-needed shift. However, challenges remain—particularly for junior women facing what is often referred to as the “broken rung.” This refers to the early stage in a career when women are frequently overlooked for first-level promotions. Often, unconscious bias plays a role; there’s a prevailing assumption that young women may soon start families and, as a result, might not remain fully committed to their roles in the medium term.
At the same time, women already in middle management often face barriers to reaching C-level positions. Despite their competence and experience, they may struggle to break through to executive leadership.
This is precisely where the tools I offer—focused on both soft skills and mindset—can make a significant impact. By equipping women with the confidence, communication strategies, and leadership presence they need, my programs are designed to help them overcome these systemic barriers and move decisively to the next level in their careers.
How do you go about coaching your clients? I am, of course, not asking you to divulge any trade secrets but perhaps a couple of hints on what you do would help potential individual and corporate clients better understand what they could gain.
Of course! I always begin by offering a free 30-minute strategy session. This allows us to get to know each other and gives the client a chance to share the specific challenges she’s currently facing. Once I’ve assessed her situation, I provide initial insights and potential solutions. If she’s interested in going further, we can then explore whether my programs are the right fit for her.
I offer two distinct types of programs:
- Group Sessions – Clients access structured online modules that they can follow at their own pace. We then come together in group meetings to discuss the topics most relevant to each participant, working through practical exercises designed to deepen their understanding and application. This format also offers the valuable opportunity to connect and network with other professional women facing similar challenges.
- One-on-One Support – This format follows a similar structure, with clients watching video content in advance. We then hold personalized 1:1 sessions to explore the most important issues in depth and apply the tools to their specific context. Even in this more individualized setting, clients still have opportunities to engage with the broader network if they wish.
Both formats bring meaningful benefits. The right choice depends on how much personal support a client needs. Whether it’s the shared learning of a group or the focused depth of individual coaching, the goal remains the same: to empower women with the mindset and tools to move forward with clarity and confidence.
In addition to individual and group coaching, I also offer corporate in-house training programs tailored to the needs of organizations. These sessions are designed to strengthen leadership capabilities, promote diversity and inclusion, and support professional development at all levels. Whether delivered virtually or on-site, these trainings are practical, engaging, and aligned with the company’s strategic goals.
How does the cost of your coaching work? Are fees charged per hour or is it a lump sum package?
Like any therapist, trainer, or gym coach, coaching sessions are charged by the hour; however, I also offer package options for greater flexibility and value. Naturally, pricing varies depending on whether you choose one-on-one sessions or join a group program.
That said, I often recommend integrating a few individual sessions even if you participate in a group program. One-on-one time provides the clarity and focus needed to address specific projects or sensitive topics you may not feel comfortable discussing in a group setting.
Both formats offer unique benefits —group sessions foster connection and shared learning, while individual coaching offers deeper personalization. The best results often come from a thoughtful combination of the two.
Where is your company based? Is it a physical location or is it a bit like PCW newsletter — online?
I am based in Switzerland, primarily in Zug, though I frequently spend time in Geneva—my hometown. All my coaching sessions are conducted online, making them accessible to clients anywhere in the world.
In fact, one of my very first clients was HP, for whom I facilitated several cohorts of women located across the globe—from Singapore and South America to India, Dubai, Europe, and North America. This international reach reflects both the flexibility of my programs and the universal relevance of the challenges we address.
Having lived in various cities myself, one of my core interests is diversity—particularly cultural diversity. It remains one of my favorite topics to explore with clients, as understanding and embracing cultural differences is essential to inclusive and effective leadership.
How do you find your would-be clients? I understand that you met one of my colleagues recently at Breakbulk in Rotterdam?
I actively participate in professional conferences and trade shows to stay connected with the latest trends, broaden my network, and continuously enrich my coaching practice. These events offer valuable opportunities to engage with industry leaders and gain insights into emerging challenges and solutions in the corporate world.
In addition to attending events, I also organize and host in-person gatherings in both Geneva and Zug. These events are designed to foster meaningful dialogue, build community among professional women, and provide a platform for learning and exchange.
I also regularly deliver online presentations and webinars, which allow me to reach a global audience and share practical tools and insights on leadership, personal development, and cultural diversity. Whether in person or online, I am committed to creating spaces where women feel inspired, empowered, and supported in their growth.
What is the best advice you can give to women wanting to find a career in shipping?
My best advice is: be bold, stay curious, and trust your value.
Shipping is a dynamic, global industry that offers incredible opportunities—but it has historically been male-dominated, which can make it feel intimidating at first. Don’t let that deter you. Focus on building your knowledge, developing your network, and staying true to your professional values.
Seek out mentors —both men and women— who can guide you, and don’t hesitate to ask questions or take on challenges that stretch your comfort zone. And most importantly, bring your authentic self to the table. Your perspective, emotional intelligence, and leadership potential are assets the industry needs.
Remember, the landscape is changing. More women are entering and shaping this field every day. With the right support and mindset, you can not only succeed —you can lead.
How is it best to reach you?
If you’d like to stay connected and receive insights on leadership, career growth, and personal development, feel free to Sign up for my Newsletter here. You can also book a call directly through my calendar —or, even better, just send me an email at hello@yascoaching.com. I’d be delighted to hear from you.
